• July 22, 2003
  • Posted by Marc

Re: The Nissan Campaign:From IanL:

Re: The Nissan Campaign:
/>

src="http://www.woostercollective.com/images/smallnissan.jpg">



/>From IanL: “I read your stuff on the new Nissan Ad campaign
and thought I’d add to the debate.  These guys will always rip their stuff off
from the margins… Cutting edge/ illegal whatever.  This is where all the Ad
boys get their material from… Art/ street culture.  Appropriation is all those
campaign concepts are about [Deisel 555, Nike or Fosters Lager whatever]... It’s
the language of 21st century culture and it’s nothing new… href="http://www.mnstate.edu/gracyk/courses/phil%20of%20art/duchamp2.htm">Ducham
p did it with his ‘ready-mades’
in 1917… [that was wicked] Whether it’s href="http://www.banksy.co.uk">Banksy, Krzysztof Wodiczko [...check him out] or href="http://home.dti.net/futura/index.htm">Futura 2000 it all gets consumed
by the commercial world at some point… It’s shit, but it’s allways gonna
happen… The key is to flip it back again… New stuff is allways happening…
New tactics are required… New approaches. Think positive, don’t get moody…
or get moody and do something new… It’s because of all this shit that things
move along and new work appears. All that Ad stuff is crap… but you new that
anyhow!  Keep up the good work Wooster… You have a very cool informative
breath of fresh air site.”