• September 16, 2005
  • Posted by Marc

Absolut Rasberri Campaign in Norway

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From our friend strok comes the following email:

“I read about phibs and the other guys doing some stuff for
absolut vodka. A couple of weeks ago the Norwegian artist href="http://graffiti.no/coderock/absolut.htm">Coderock did a wall for them,
and I think it looks great”

We get asked a all the time what we
think about graffiti and street art being used by brands in advertising
campaigns. Our answer is always that it’s not so black-or-white to us. The
important things are (a) the brand (did they do their homework, is it a good
fit) (b) the artist (are they the right artist for the project) and (c) the
campaign itself (is it done well. are the details convered. is it authentic)
From what we’ve seen so far, the Absolut Rasberri campaigns from around
the world have been terrific across the board. Really well done.

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