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September 16, 2005
Absolut Rassberri Street Campaign in Belgium
From Bob in Belgium:
"We did a similar art project for Absolut Raspberri here in Antwerp/ Belgium. We invited 5 young artists from Belgium en Netherlands to create an artwork inspired by Absolut Raspberri. These artist are: Knowone & Melvin // ZK crew (Fixer, Pest, Pointdexer) // PZ (Papzakken) // Hixtril // Les Deux
It al started because we wanted to create art on all the construction sites in Antwerp. There is so much construction going on in the city right now, that you get the impression you are living in a construction site! So we wanted to change that by hiding all construction sites behind artworks.
Off course this was a crazy idea, but somehow we hooked up with Absolut and they liked the idea and wanted us to do this but on a smaller scale.
So this resulted in the "Unleash the Raspberri Summer Art"
We had artwork on 5 construction sites, a temporary museum in the bar of the Photography museum, a collection of customised bottles on display in several windows,...
The cool thing is that the artists could create something in their own style, and not like the regular absolut commercials.
Anyway, check it out on our website: www.m-a-f.be (it's mostly in Dutch, we are working on a new and improved site)
Pictures of raspberry exhibition are here.
Posted by marc at 10:55 AM in | Recommend this! |
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