From our friend strok comes the following email:
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“I read about phibs and the other guys doing some stuff for
absolut vodka. A couple of weeks ago the Norwegian artist href="http://graffiti.no/coderock/absolut.htm">Coderock did a wall for them,
and I think it looks great”

We get asked a all the time what we
think about graffiti and street art being used by brands in advertising
campaigns. Our answer is always that it’s not so black-or-white to us. The
important things are (a) the brand (did they do their homework, is it a good
fit) (b) the artist (are they the right artist for the project) and (c) the
campaign itself (is it done well. are the details convered. is it authentic)
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From what we’ve seen so far, the Absolut Rasberri campaigns from around
the world have been terrific across the board. Really well done.