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September 16, 2005
Absolut Rasberri Campaign in Norway
From our friend strok comes the following email:
"I read about phibs and the other guys doing some stuff for absolut vodka. A couple of weeks ago the Norwegian artist Coderock did a wall for them, and I think it looks great"We get asked a all the time what we think about graffiti and street art being used by brands in advertising campaigns. Our answer is always that it's not so black-or-white to us. The important things are (a) the brand (did they do their homework, is it a good fit) (b) the artist (are they the right artist for the project) and (c) the campaign itself (is it done well. are the details convered. is it authentic)
From what we've seen so far, the Absolut Rasberri campaigns from around the world have been terrific across the board. Really well done.
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