“Nowhere in advertising is the gap between natural beauty and manufactured perfection more apparent than on subway posters. As we wait for transportation, we are unwillingly assaulted by larger-than-life representations of supposedly beautiful salespeople. The large scale of these ads and their extremely close proximity to the viewer offer up more than perceived intimacy, however… they give us the chance to see the mechanical flaws designed to correct their physical flaws.
Why don’t we just see them for what they are? They are regular people just like us, they just have a team of retouchers waiting at the ready.
Printable cold sores allow us to take action! Bring these people back down to our level, and tell advertisers that you don’t agree with their message. How can you help? It’s easy…”