Re: The Nissan Campaign:
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/>More from IanL:

Re. From Rojelio Cabral…/
Nissan

I think the point/ negativity about the campaign is it is
using an existing device ie; street art to market and promote consumer items.
They borrow tactics that have formed over time for reasons outside/ in
opposition to the de-personalized consumer world that we are presented with in
the city.

It’s this that makes the idea of these posters as a piece
of ‘art’ pretty redundant in my view….
In the end I think there is
really no content because it’s telling me nothing new… Just that Nissan have
some relatively culturally aware marketing people that thought it would be cool
to pull the wool over the eyes of some other people [that were not perhaps so
culturally aware…? ie; who thought it was legit grafitti?]

Whether
or not they got the graphical content of the piece correct or not is a mut point
once you see the context of the work.

Cosmetic is the term I think!

Hope I havn’t rambled.

IanL