• July 26, 2003
  • Posted by Marc

Re: The Nissan Campaign:From: Peter

Re: The Nissan Campaign:
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/>From: Peter from href="http://www.sixsidia.com/">Sixsidia: Just found this
rediculous blurb on the Nissan Moyo site.  Not sure who the artist is, calls
themselves the voice of Electric Moyo. Have they lost it, sure they get free
advertising and don’t have to wander around the streets at night putting up
work.  But is that not the point.  Is that not why we love street art. Cos we
are doing it for ourselves and it’s a buzz to be doing something you shouldn’t. 
When the ad agencies get sick of street art it’ll be something else.  I just
hope they’re getting plenty of cash out of it, and laughing all the way to the
bank.  Would Nissan be pissed off if anyone remixed their poster with new street
art? Have a read and see what you think.  I’m not even sure if there is an
artist behind all this, maybe it’s just a conceit.

“Much respect
to Nissan for allowing us to use their billboards and radio commercials as works
of art, representing the kultcha of Electric MOYO and promoting our message of
freedom, access and respect. These works of artistic messaging would not have
been possible without Nissan’s permission, and as a result our works are more
powerful and farther reaching. The message of Electric MOYO is not about
vandalism and does not promote it. My message is about harnessing the power of
responsible artistic expression with corporate participation to bring about more
freedom, access and respect for myself and the people of Electric MOYO. So to
all you natty, freakazoid creators in Electric MOYO land, I’ve got but one thing
to say. Keep it live, keep it legit and keep it legal. Oh, and keep loggin’ on
as our conversation continues.  The Voice of Electric MOYO.”


PS
they spell culture, Kultcha.  It’s really hard for me not to be really cynical
about all this.  I’m trying, honest.

From Rojelio Cabral:
“the key is to flip it back again”. This pushes us/me to better our/my
game! (but I DO have to ask, IanL, is it really crap JUST BECAUSE it’s an ad? If
it wasn’t selling anything would the same posters then be “valid”?

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