• May 28, 2005
  • Posted by Marc

Multi-Million Dollar Leo Burnett Campaign Brilliantly Hijacked in Chicago

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A group of concerned citizens in Chicago have hijacked
a massive multi-million dollar ad campaign launched recently by the Leo Burnett
Agency. The campaign, which was designed for the Chicago Housing Authority has
been redesigned into a blistering critique of Chicago’s public housing policy
and privatization practices.

The group has installed over a dozen
huge format bus shelter ads, put up thousands of ads on the trains, printed a
newspaper of information and reproductions of the flipped ads, and put up a mock
website for the Chicago Housing Authority.

You can check their
website, href="http://www.chicagohousingauthority.net">http://www.blogger.com/www.chicago
housingauthority.net
for more info.