• March 24, 2004
  • Posted by Marc

More on Jet+ Rubble’s Letter

From gene nazarov - NYC artist:
“TO jet+rubble. Has any action been taken against you, for desecrating others
peoples work (be it advertisement poster, post lamp or any other object that
clearly doesn’t belong to you)? I am amazed at the course of action that you
have pursued. My opinion: Street art should stay in the streets so we can
appreciate the underground art culture. When is the last time you heard of
graffiti artist suing one another. If you have a problem with in this realm, you
should find out & challenge the person who did it. And resolve it the Old
School way.”

From O.Two: “Wooster folks… Nothing
is sacred. Whatever you do, where ever you do it, if it’s en vogue; it’s going
to get bitten by someone. It sucks that you get bitten, but that’s how it is,
you give your art to an audience without consent, illegally, so someone’s going
to take it without consent, and they’re not going to fucking pay for it are
they?

Ideally, people would respect each others creative
individuality, especially in places like design studios and ad agencies. You’d
hope that someone’s conscience would kick in before it got too far down the
line. But that just isn’t how it is, when money is concerned, NOTHING is
sacred.

If you’re pissed about it, give them what they want, ten
times over. Find out where their studio is, or where they park their car, or
what neighborhood they live in, or where they get their pet dog’s paws
pedicured… and go to work. Paste you work up all over them, piece the whole
building, put your work up so much that they wretch every time they see it. Make
them wish they never saw your work. Remind them at every turn that you know what
they did and who they are.

If you don’t stand a chance in court
against their money and lawyers, get even the way you know how. That’s what it’s
all about.”

From “Dirk Digler”: “I think that you
may have lost the case in the court, but you have deservedly won in the court of
the people. Brand New School should not be taking your work and using it for
commercial endeavors. Period.  Their intergity is now on the line.

/>A fair and fitting recourse is this: Spread the word about what they’ve done.
Spread it far and wide and tell every newsgroup and every website. Tell all the
zines, all the trades, and all the PR people you can find and tell them too.
Make it your mission in life. And, don’t stop there. Tell all the ad-agency’s
that they work-with what they’ve done, tell all the broadcasters (like the MTV’s
and VH1-‘s of the world). Pretty soon no one will want to work with them due to
the fact that they will have earned a reputation as being thiefs, lack
originality and, most importantly, may come with the “baggage” that those that
employ them may ultimately be named in a lawsuit. It is their integrity that’s
now been compromised and in the design bizz - that’s huge. Knowing that they’re
a commercial-based entity no one in their right mind would want to hire them for
fear of repercussions. Whether warranted or not no client wants that kind of PR
attached to them.  I bet Viacom, had they known where the imagery came from,
would have killed the job if there was even a hint of a copyright infringement
surrounding the work.

I think that letting the world know what
they’ve done is the only recourse that you can take. Take it back to the
streets, let the streets, the people, and the gossip-mill speak - churn baby
churn. It’ ll hurt them more than what you were hoping to get from a
lawsuit.”