We had known about this project for weeks, but
like the Washington Post knowing the true identity of Deep Throat, we were sworn
to secrecy. But today Adrants has revealed
that the bombed out billboard put up today on Wooster Street and Houston was
done by the legendary graf artist Cope 2. In four weeks time the artwork will
reveal itself to be an advertisement for Time Magazine. Bucky Turco reveals to
Adrants here that the campaign was designed by the ad agency Fallon
and was paid for by Time.  Adrants writes:

Fallon arranged the
deal which calls for COPE2 to bomb the billboard with tags over a four week
period culminating with the application of the Time logo and promotional
copy.

This campaign, for us, opens up so many issues and begs
so many questions. Waiting to see how this plays out…