• November 22, 2007
  • Posted by Marc

Advertease with ZEK Crew in Slovenia


this is a project that we did. Three interactive billboards against advertisment. First one is interactive with the environment as it only works with the one next to it. Second is a trivial joke from the elementary school but also gives a new meaning when written on a billboard. It’s interactive with the bystanders. And the third one..sometimes is better that the picture don’t work..especially in advertisment. Its interactiveness lies in the
media(billboard) itself as the picture doesn’t appear. Although provoking, our purpose was putting a smile on peoples faces.
ZEK crew