Just a quick note to say that this morning we received a few emails regarding the post we put up yesterday about the adicolor advertisements.
While everyone who emailed us seems to agree that the adidas ads are very clever, a few have pointed out that the tags on the ads seem to be planted by the company. We actually saw this as well, but to be honest, it didn’t really bother us very much.
Our feeling was that if the ad was not seeded (ie pre-loaded) with tags, the chance that it would be tagged by others was less likely, and thus the campaign would not have worked as well as they had planned. A white poster would not have made a compelling “reveal” at the end of the campaign. The fact that many of the tags are little adverts in different styles, was - for us - part of the campaign. Actually, we thought it was clever (although a bit cheeky) to have one of the tags, www.overkillshop.com, link to an online store that sells the adicolor shoes.
This is, after all, an advertisement for a product, not a public service announcement.