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February 11, 2007
Salvation Army Campaign in Brasil


In Brazil, the Salvation Army has launched an interesting outdoor campaign to raise awareness, donations of clothes, and money. What we liked most about it was that for the campaign they are using real cardboard, plastic trash bags and old sneeker boxes that were found on the actual streets of Brasil, which then references back to the living conditions of the people they help.
Alê Silveira
Posted by marc at 6:44 AM in Advertising | Recommend this! (59) |





