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December 5, 2005
Dixon on the *ony PSP Ads
Hi Guys!! Great to see you making a debate about the *ony add campaign.I see this move on the part of *ony as a desperate move...although it comes across as a creative one. If Joe from the local chip stand asked me to paint a sign for him, I'd do it. The owner has asked me and is paying me from his pocket, the deal sealed with a hand shake. If *ony approached me with $ to take part in the assimilation, I would have to decline. If I take a minute to think about it though....I may actually paint the adds, take the money and the picture they need as proof and immediately paint over it. *uck *ony. As far as I'm concerned, *ony has won. The fact that they are getting the press for good or for evil is a huge gain for them. Sales of that item will rise simply because they've planted the seed in our minds that said, WERE HERE.
Consumerism is driven by emotion. If you need electronics and you walk into an electronics store, you'll go to the item that creates that emotional contact. The product that feels and looks and makes you think of quality, although it may not be true. Once the *ony logo takes hold by entering your sites and mind, it will be very hard for you to release it. That other huge corporation, the one that rhymes with Mikey knows all about emotional links to product. That's why they buy out all the top athletes. They make you believe that to be a champ, you gotta wear their brand. Like some magical, high performance dust was sprayed on their clothes. These athletes will be great athletes with or with out that logo. When I see brands, I see....sweat shops, enough plastic wrapping in the land fills to choke a horse and one dozen men in the belly of the machine, driving their S.U.V.s while sipping a $5 latte. I was told that you guys have some kind of connection to the corporations? Tell them this. KEEP YOUR DESPERATE CORPORATE LONG ARM OUT OF A MOVEMENT THAT IS THE ONLY THING THAT IS OURS!!!!!
dixon
Posted by marc at 7:10 PM in | Recommend this! |
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