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September 29, 2003

Hong Kong | October 3rd | PUBLIC RELATIONS (((A Retrospective of Advertising from Staple Design)))



"For the past half decade, Staple Design has created the most recognizable and influential advertising campaigns in recent memory. In its most simple form, they are ads that promote their clothing line, Staple and the firm's design services. But rather than using them to simply promote themselves, they use the public forum as a platform to speak directly to the masses.

The exhibition, titled, PUBLIC RELATIONS is a double meaning play on words. The general term given to people who work in the marketing and advertising field are commonly categorized as those who work in PR (Public Relations). But the questions remain, how are these people really relating to the public? What is the ³relationship² between the client and the general public? Are they using their voices for something significant? Or is it merely a form of subversive propaganda?

Staple's distinct, subtle style shows through in the design and art direction of the works to be displayed. The show, consisting of oversized mounted prints from past ad campaigns will include written commentary explaining the individual thought, process, and concept for each. With a private artist reception on October 4, 2003, it can be viewed from October 4 to November 2, 2003

The Essentials
When: Public opening reception. October 3rd, 4pm-10pm
Where: Double-Park Silvercord, Shop 37, 39-42, LG/F, Silvercord, 30 Canton Road, Hong Kong TST 2377-4622.
RSVP:
URLs: Staple Design

Posted by marc at 9:47 PM in | Recommend this! |

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