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July 22, 2003
Re: The Nissan Campaign:From IanL:
Re: The Nissan Campaign:
From IanL: "I read your stuff on the new Nissan Ad campaign and thought I'd add to the debate. These guys will always rip their stuff off from the margins... Cutting edge/ illegal whatever. This is where all the Ad boys get their material from... Art/ street culture. Appropriation is all those campaign concepts are about [Deisel 555, Nike or Fosters Lager whatever]... It's the language of 21st century culture and it's nothing new... Ducham p did it with his 'ready-mades' in 1917... [that was wicked] Whether it's Banksy, Krzysztof Wodiczko [...check him out] or Futura 2000 it all gets consumed by the commercial world at some point... It's shit, but it's allways gonna happen... The key is to flip it back again... New stuff is allways happening... New tactics are required... New approaches. Think positive, don't get moody... or get moody and do something new... It's because of all this shit that things move along and new work appears. All that Ad stuff is crap... but you new that anyhow! Keep up the good work Wooster... You have a very cool informative breath of fresh air site."
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