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July 18, 2003
Earlier this week in our
Earlier this week in our 'hood (and we're assuming also in cities across the country) a series of posters suddenly went up that, at first glance, looks a lot like someone has painted and wheat pasted street art images over them. But upon a closer look, it becomes obvious that the paint and wheat paste is fake, and that the poster itself is an advert for a new electric car from Nissan. Immediately after the posters went up, we started to receive emails like the following. (This one from jet+rubble):
"have you seen the nissan ads (tight shots of the "hip" demographic) posted all over downtown? well, yesterday, they added a second flight to the campaign. the new ads are the same faces, but they've been designed to look as if they they've been silver painted and wheat posted and stenciled. what a bunch of shit. "we're so down, we're street like you...buy our car!" fuck that. and if the postings aren't enough... http://www.electricmoyo.com/"
So what do you guys think? Effective in the long run? Bullshit crap that will backfire on the brand? A commentary on how street art is now "fashionable"? Let us know and we'll post the responses over the coming days. We want to hear from you! Be friendly!
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